What Violation?

In recent news, ("Rules bent by NCAA, critics say" November 29th, 2005), some people are claiming that the NCAA is in violation in its own rules. The criticism is stemmed from the popular Pontiac Game Changing Performance poll website. These critics say that Pontiac is using the names and faces of college football players to promote their new line up of vehicles. As a college student, and avid sports fan, this just seems like another case of lawyers saying that they are trying to help the victims in the world when really they are just trying to put more money in their pockets. There is no violation of rules here. Violations are when a player appears in a commercial for a local car dealership, or a players name is put on the back of a jersey, or anytime a player WILLINGLY endorses a product. You can go to any sports website, be it ESPN.com or SI.com or others, and find a photo and article on a one of a number of collegiate players, and just a few inches in any direction find an advertisement for some product. Does this mean this player is endorsing this product?? Although I agree that the bylaws of the NCAA might need to be adapted to include websites, this does not seem to be a violation. I scoured the website and found no player clearly endorsing any of the Pontiac vehicles. I think these critics need to relax and find other ways to file frivolous suits for big money.